A license agreement is a written agreement between two parties in which one property owner allows another party to use that property under certain parameters. A license agreement or license agreement typically includes a licensor and a licensee. Under an outright license agreement, the licensor may, under its terms and in accordance with customary law, terminate the contract after authorization and without justification, unless it is linked to an interest or made irrevocable by contract. An interest-related licence may not be revoked by the licensor without liability and potential damage having been received. In the event that a licence is of interest, the licensor must give the licensee a reasonable period of time to remove that interest from the property before termination. Since a licence does not confer a right of ownership on the licensee, the licence is terminated in the event of sale of the property and cannot be imposed on the new owners of the property. In addition, the death of the licensee or licensor terminates the contract. Licensing agreements define precisely what is to be granted and list certain copyright registration numbers, certain brand images, certain parts of the technology or anything else in the agreement. These agreements are usually of limited duration, i.e. licensors retain licensing rights only for a limited period of time. This may not be the case for franchised outlets and multi-brand products, but it will almost always be the case for advertising brand links, music rights and other assets granted for use in temporary initiatives. If an entity wishes to use the concedable assets of another company for an extended period of time, it may be preferable to enter into a strategic partnership with the licensor or to try to acquire the relevant assets.

An example of a very common property, which is featured in licensing agreements, is the image of a movie superhero. Toy makers often link it to sell action characters that are much more likely to be bought if they are based on a popular superhero. Another common example is the licensing of a song for an advertising campaign or for use in a movie. In the fast food market, there are a number of companies based on the franchise concept, under which a franchisee has authorized the rights to names, products and promotional material of the main company. The term “license” has two meanings, one in general terms (e.g.B. a driver`s license) and a driver`s license in the economy and commerce. A licence in the most general sense of the term is “the authorization of a public authority to own or use something”. Duration: Many licenses are valid for a given period. This protects the licensor if the value of the licence increases or market conditions change. It also preserves applicability by ensuring that no license exceeds the duration of the agreement. The agreements also define the elements of the licensed asset that are, where appropriate, deprived of use by the licensor.

For example, if Disney allows the image of Mickey Mouse to Pepsi, its agreement makes it possible to define precisely which images of Mickey Pepsi can be used, except for all the others. As of 2020, there are different licensing possibilities for software with different licensing models that allow software providers to flexibly benefit from their product offerings. This article is only a general overview of licensing agreements; It must not be complete and must not be used to produce a document of a favourable legal nature. Using a template that you will find on the Internet is dangerous because it cannot address certain laws and your own situation. Non-competition. The licensor undertakes not to allow anyone to compete with the licence in the area and period specified in the agreement. Licensing is the act of granting certain rights to exploit the assets of another enterprise for commercial purposes. A wide range of assets can be licensed, including copyrights, patents, trademarks, proprietary software, and other technologies. Licensing agreements require a simple contract that sets out the terms of the transaction and protects licensors from misuse of their assets by licensees. . . .